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Frosty Boy

Frosty Boy’s future in Asia looks bright

Posted by SMALTE 31 Mar 2020 PR

The buzz phrase “Asian Century” was one you couldn’t avoid in 2012, but rarely hear nowadays.However, the increasing size of the middle-class in the continent still holds huge potential for Australian food and beverage exporters, such as Frosty Boy Australia. Frosty Boy officially opened a new, purpose-built factory in Yatala at the end of last year, relocating for capacity reasons. Its rapid growth – 18 percent compound annual growth for the last 14 years, according to the company – has been driven in no small part due to success in Asia.Frosty Boy CEO Dirk Pretorius believes there are two parts to the company’s thriving trade in the continent: smartly and effectively serving its existing customer base, and being visible in its market. The latter includes putting in time at a lot of trade shows.“What you find in these Asian markets, if you just go and look at your QSR [Quick service restaurant] chain, and the growth rate – because of the acceptability of western foods and the demand of western foods inAsia – is [increasing] so rapidly.“Combine that with the disposable income [growth in the middle class],you’ve got a sort of natural growth pattern happening in that market with your existing customers,” he told Manufacturers’ Monthly.The business-to-business manufacturer of powdered soft serve, frozen yoghurt and beverage powders includes Burger King Asia and Wendy’s among its customers.Frosty Boy exports to 48 countries currently, but its success and its focus is largely due to its Asian customers.“We focus on the Asian market in terms of the time that we spend in the market,” said Pretorius, who believes that the business can sustain growth of around 15 to 20 per cent.


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